Dr. Phil. Sophie Brüggemann

Sophie joined Music of Life in 2020. She is a Data Lead and Researcher in the fields of media analytics and behavioral science.


Sophie graduated at Ludwig-Maximilians-University Munich with a doctorate degree in musicology and media science. Her established methodology harnesses consumption preferences and audience typologies on music streaming platforms.

Over the course of the past 7 years, Sophie has acquired an intuition for data management and consumer analytics within the media & entertainment industry (Sony Music Entertainment, Warner Music Group). As Senior Data Analyst at WMGs Spinnin’ Records, she developed analytics and reporting capabilities to optimize business intelligence strategies across marketing and product departments. In addition to her primary job functions, Sophie regularly shares her expertise on data psychology and media analytics, as keynote speaker (eg Berlinale’20, KarajanMusicTech’19), guest lecturer and co-author of scientific literature.